Matt De Jong - Workshop

https://www.tumblr.com/search/nuavaccines

Matt De Jong is a Graphic designer who is well known for his record covers for music artists. For one of our workshops he came to us with a brief for the vaccines. We had a vinyl cover to design, 3 inner sleeves and what it would like within an app and a new logo.

For this brief we had to include some key features they wanted us to include a picture of the band with the covers. They also gave us an extract, which spoke about how the world has become westernised and how they wanted to recover the times before people were so easily connected by technology.

Matt gave us the idea to approach the idea by using a fine artist as research and use their style of working within ours to give us inspiration. We firstly had a look through the bands picture they had supplied and realised they had a running theme; we took this in to account. They had been traveling Asia. As a group we thought this would be the best path to go down, because this meant we could elaborate on the brief using one of the themes of getting back to basics and away from technology. We decided to play with the text and find artists that use Asian artwork. We found two amazing artist which were Keiichi Tanaami and Yayoi Kusama. We intergraded this work with another style of working by looking at Jackson Pollock and his drip artwork. Our out comes for these practises are all on the Tumblr blog link above.

After this we had the idea of making models of the artists rather using the pictures. We decided this because we thought it would add a fun element to our work and differentiate us away from the rest of the designs. We wanted to try as many pieces as possible to see what the best out come would be. To make our models we were going to use modelling clay called Fimo but instead we just used coloured modelling clay. We did this because the models were only going to be photographed then re-edited.

By this point we had all the images together and had a good set to work with and edit and layer text on to. Alex designed a text around the Asian theme we were using and got the inspiration for our logo from a previous band called Wutang clan which almost have an Asian inspired symbol for their logo.We decided to have a big white and black V as the logo, obviously taken from the name of 'The Vaccines'. Presonally I thought our work was to brief and quite interesting. We worked well as a team and had a lot of creative output between us. If we were to do this again I think we would all agree and work more efficiently together and quicker.

Group Participants- 
Alex Richardson - Designer: Type and image
Zoe Jackson - Ideas, Research, Virtual Designer
Jamie Popple - Ideas, Research, Virtual Designer
Jason Durrant -  Ideas, Research, Blog Designer
Alicia Lolotte - Model maker, Research, Ideas and Practice